companies were listed among the world’s top 100 most innovative
companies in emerging markets, with more firms tapping into
opportunities to put digital technologies at the heart of their
operations, according to a report by the Boston Consulting Group.
The 100 companies, or what the report called global challenges,
refer to those that are able to leverage digital technologies both to
win in emerging markets and to compete globally with multinationals.
These include electric appliances provider Haier Group Corp, tech
firm Xiaomi Corp, and medical equipment provider Mindray Medical
International Ltd, according to a report by the Boston Consulting Group
earlier this month.
The emerging markets are increasingly relying on tech innovation,
as both enterprises and consumers use online technologies for a better
and more convenient experience, according to the report.
“The challengers are well-positioned themselves to use new
techniques and business strategies to make their products stand out from
their competitors,” said Ted Chan, a partner in the Boston Consulting
About 60 percent of the companies on the 2018 global challenger
list are either digital natives or significant digital adopters,
compared with only 17 percent that made significant use of digital
technologies in 2012, according to the report.